Tuesday, March 22, 2011

The Name Game

Creating a name for a unique business is not easy.  There are so many components involved and it had to be meaningful for me.  
The name arOka (ahh-row-kah) started with the ones I love, my source of inspiration, my strength, my family. If it wasn't for them there would be no real purpose so I entwined the letters of my fiancĂ©, my daughter and my name to create arOka. There is a strong balance and symbolism especially with the capitol O... also known as a circle which represents unity, never ending, never broken.

This is a business that celebrates love and respect for our past, seeing the beauty in all things old and weathered that have stood the test of time. The arOka vintage boutique is a magical place where opposites attract,where rusted sit along side the ruffled in total bliss. A creative space that is forever changing, growing, imperfectly perfect. Sounds like all the makings of a great marriage to me!
I created arOka with a lot of love. I hope you'll love it too.
xoxo Dawna
Creative Curator